To Mom with Love

May 09 2017

An inside look at how Creative Director Jamie Haller balances NSF and being a mom. 

 "Being a mom to Elke is the most amazing and creative thing I have ever done." - Jamie 


“Elke often gets to come to work with mama. We don’t have a nanny and when sick days and school holidays hit , she usually is coloring princesses for people in  the NSF office." 





“My favorite Mothers Day Brunch spot is Cliffs Edge in Silverlake. You sit under beautiful, huge shady trees and the pancakes and french toast are mother daughter approved.”

"My perfect Mothers Day Escape involves blissing out at a Korean Spa. I love falling asleep on the warm jade floors and melting into the salt beds. Then I go home to my family and hopefully they do the cooking, cleaning, dog walking and dishes and I get to chill." 



Jamie's Ideal Echo Park Weekend

April 18 2017


Shot in and around Creative Director Jamie’s vibrant Echo Park neighborhood in Los Angeles. 

“What I love about Echo Park is the walkability… Weekends for me are about not driving and fully relaxing. I love being local”
"Echo park girls get good jeans. You can definitely find some good vintage jeans in this hood”
 “I love love the unexpected Geronimo balloon installations. They are pure magic.”
"Echo Park has a trove of little houses built of walk stairs. Walk stairs are the secret passageways hiding all over Echo Park."
 Echo park is a perfect blend of creatives and LA culture.
 My most magical echo park moments include:
1. When the pink trumpet trees bloom around Echo Park.
    2. Soundbaths at YOGALA yoga studio.
    3. Spring walks through Elysian Park, especially after a rainy season. 
    4. Feeding the ducks while riding paddle boats on echo park lake. It seems cheesy but it’s a little magical and never crowded. My 4 year old loves it.
    My Perfect Weekend in Echo Park:
    Friday Night:
    Echo Park Farmers Market for some fresh cut flowers and fresh baked bread.
    Tortilla Soup and a Margarita at El Compadre.
    Walk the long way home and have a chill evening with the family.
    Start with early Pilates at the Club Pilates on Sunset… then make an opening AM stop at Honey Hi for a bulletproof coffee.
    Late morning paper reading time on our front porch while Elke plays in the front yard garden.
    An early afternoon walk down Carroll Ave (most historic street in Los Angeles) with the family to check on progress on our latest victorian rehab.
    An early evening dog walk slash swing by Echo Park Lake for some last minute playtime.
    Meet a girlfriend at Ostrich Farms (we both walk of course) for some Sancere wine and flatbreads. 
    Long late AM walk to another coffee shop favorite Eightfold on Sunset.
    Peruse nearby cool levi’s loving vintage shops The Collection while sipping the latte.
    Late afternoon Thai Massage at Pho Siam.
    Sunday evening home cooking and neighborhood kids playtime.
    Sunday night TV.


    Travel Diary: NSF takes Japan

    April 13 2017

    Founder Nick Friedberg takes us along with him on the streets of Tokyo and Kyoto 


    Founder Nick and Showroom Director Justin outside of Robot Restaurant, known for its raucous pop-culture show with robotic monsters, dancers & lasers.

    "Harami season; April is the best month to visit Tokyo to see all of the beautiful cherry blossoms.  I have been to Tokyo before but never in the spring.  Also we went to the Harami Party in Yoyogi Park which was incredible." - Justin, Showroom Director 


     Nick doing some personal shopping at Kapital with the locals. 




    Building in the beautiful Tokyo neighborhood Daikanyama. The boys saw this on their walk to one of their favorite lunch spots Irving Place Café

    Old house spotted in Daikoyama. A rare sighting given that most of the original architecture was ruined from the war. 


    Wall in Harajuku. A font favorite of Nick's. 


    Local artist in the store Blue Blue. The Blue Blue collection is a range of beautifully made and dyed clothing in natural fibers, unique fabrics and artisan wash processes, paying homage to Japanese traditional craftsmanship, technique and the beautiful four seasons of Japan.

    Graffiti near Shibuya crossing 


    Bathroom wall in restaurant Kaikaya 


    Street Art near Shibuya Crossing 


     Robot Restaurant