To Mom with Love
An inside look at how Creative Director Jamie Haller balances NSF and being a mom.
"Being a mom to Elke is the most amazing and creative thing I have ever done." - Jamie
“Elke often gets to come to work with mama. We don’t have a nanny and when sick days and school holidays hit , she usually is coloring princesses for people in the NSF office."
“My favorite Mothers Day Brunch spot is Cliffs Edge in Silverlake. You sit under beautiful, huge shady trees and the pancakes and french toast are mother daughter approved.”
"My perfect Mothers Day Escape involves blissing out at a Korean Spa. I love falling asleep on the warm jade floors and melting into the salt beds. Then I go home to my family and hopefully they do the cooking, cleaning, dog walking and dishes and I get to chill."
Jamie's Ideal Echo Park Weekend
Shot in and around Creative Director Jamie’s vibrant Echo Park neighborhood in Los Angeles.
Travel Diary: NSF takes Japan
Founder Nick Friedberg takes us along with him on the streets of Tokyo and Kyoto
"Harami season; April is the best month to visit Tokyo to see all of the beautiful cherry blossoms. I have been to Tokyo before but never in the spring. Also we went to the Harami Party in Yoyogi Park which was incredible." - Justin, Showroom Director
Nick doing some personal shopping at Kapital with the locals.
Building in the beautiful Tokyo neighborhood Daikanyama. The boys saw this on their walk to one of their favorite lunch spots Irving Place Café
Wall in Harajuku. A font favorite of Nick's.
Local artist in the store Blue Blue. The Blue Blue collection is a range of beautifully made and dyed clothing in natural fibers, unique fabrics and artisan wash processes, paying homage to Japanese traditional craftsmanship, technique and the beautiful four seasons of Japan.
Graffiti near Shibuya crossing
Bathroom wall in restaurant Kaikaya
Street Art near Shibuya Crossing
FAVORITE MOMENT: CHERRY BLOSSOM SEASON