Los Angeles native, Nick S. Friedberg founded NSF in 2004. Born and raised in West Hollywood, Nick started in clothing production shortly after high school with one of the leading LA based casual brands.  Assisted by his love of vintage and team of designers, NSF seeks to deliver authenticity and unique design details.

NSF has a loyal following. Loved for its clean aesthetic, relaxed sensibility, and understated cool.  The brand redefines comfort, quality and expresses a confident, independent spirit through its highly curated and inspired wash development.