Back in 2018–2019, NSF hit a cultural sweet spot. It was the era of raw hems, ripped details, bold dye techniques, and that effortlessly undone look that everyone—from stylists to superstars—wanted to be part of. And truthfully, we were among the first to do it the way we did.
This was the time when distressing wasn’t just a trend, it was an identity. When slouchy silhouettes and rebellious fabrics felt like freedom. Celebrities like Hilary Duff, Kendall Jenner, Gwen Stefani, Justin Bieber, Jennifer Lopez, Taylor Swift and Lea Michele wore NSF not just for press—NSF was what they lived in.
Our signature destroyed joggers, bleached flannels, mineral-dyed sweats, and vintage-washed jeans became a staple for anyone wanting to look cool without trying too hard. The pieces were comfortable and edgy all at once. Perfect for off-duty days, airport looks, or casual paparazzi snaps.
Every piece from that era carried an attitude—laid-back but intentional, luxe but a little gritty. And looking back now, those celebrity moments captured it all. That time in fashion—and in our brand—was bold, authentic, and fearless.
Explore our archive of iconic celebrity looks Celebrity Style In NSF and relive the era when NSF helped shape California-cool into something the whole world wanted to wear.